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Thursday, August 06, 2009

Hard work and grit got him here

You must have seen him in ads like Close-Up, Ponds, Hero Honda CBZ, Nescafe, Killer jeans, Levis jeans, ICICI, Sunsilk and Feast, and wondered why the macho man is being neglected by the Hindi film industry. So, here comes Raman Lamba, finally, making his debut in a role that has negative shades.

"I'm proud to be a part of this project as my wife is the director. She is my biggest support. Of course, Shona hasn't cast me because I'm her husband, but because of my work in ads like Close-Up, Hero Honda CBZ and Feast. She has seen my potential and extracted the best work out of me. She has pushed me to new heights and a different level," he says.

"I believe that hard work certainly pays off. I agree that the character I play, Rizwan, has negative shades. But, there is a journey and an evolving process in the role that makes it more interesting."

"Mine is more a supporting role than that of a villain. Rizwan is a rich father's son who runs a pub - it's like he has fun while also working," he elaborates.

Are there any more projects in the pipeline? "Not as of now. I'm going a bit slow. I want to wait for the release of this film and then see if I can market myself well and get a better deal before signing films offhand," he says.

And how does he feel about being paired with Rati Agnihotri in the film - a seasoned actress who is much older than him in real life?

"Great. And, she doesn't look old at all... she is still the same. She is brilliant, beautiful and at her best. Actually, in the film she is a pompous lady, Almira Kochchar, and my ladylove but I'm not her husband - Tinu Anand plays the role. Ratiji made me feel very comfortable and I got to learn a lot - not just from her but also from other veterans like Om Puri and Tinu Anand. From being in awe of them to being great pals, the journey on the sets was pretty smooth. I feel in some ways, these seasoned actors are younger than us," says Lamba who loves Mirchi ka salan, seafood and Goa, next to his darling daughter (who is a true "papa ki beti") one-year-old Mokshali, "the stressbuster on the set."

SHANTI NANISETTI

Sober and Macho!

In an almost true-to-life character, Zulfikar Syed plays the hero, Varun Arya - the reserved son of a millionaire father who runs a software company. The Gladrags 1997 title winner, Zulfi is among the most popular supermodels of the country, and has taken the modelling world by storm. After a brief appearance in Pyaasa, the macho man makes his debut as a full-fledged hero.

"I'm almost 75 per cent close to my character in this film," admits the sober model, "I'm pretty level-headed, reserved and quite into the family. I don't party much."

How was the experience of Taj Mahal and working with Akbar Khan? "It was great. We finished shooting 80 per cent of the film. Akbar Khan is a fabulous director who knows what he wants and how to get the best from an actor. And it was good working with Sonia, my co-star in the film who is the granddaughter of legendary singer Noorjahan. I did a little bit of study before portraying the role of Shah Jahan - he is a decent king, who loved Mumtaz beyond words and was against waging wars. The historic character really fascinated me," says Zulfi.

But are the present-day Indians prepared for a historical film? "Why not? Taj Mahal, one of the Seven Wonders of the World, has an interesting history behind it. The concept of a man building Taj Mahal to be dedicated to his wife is unbeatable. It is a good lesson for people to learn from - about love and relationships. We do not actually know what happened within the dynasty, about the kings and their successors. This is just an attempt to capture the inside story in our own small way. It is a one-time role and a big project," he says, beaming with satisfaction.

If he were not an actor/ model, what would he be? "I've done my Masters in Hotel Management. So, I would have been abroad learning more about the subject," he smiles.

His regime for that great body includes "working out for at least one-and-a-half to two hours. And I consciously try to control my diet by eating food which is less oily though I love tandoor dishes," says Zulfi who believes that an actor's filmi background helps only to a certain extent and it is always better to come out the hard way.

SHANTI NANISETTI

Bold and beautiful

"I hate mess. My surroundings have to be clean," says Masumi as she asks the waiter at 10 Downing Street to clean the floor where a bottle of Shock had toppled, even while picking up tissues and spreading them on the floor herself.

Hers may not be the face that launched a thousand products, but she is the one behind ads like Clean & Clear, Rexona Deo and Kingfisher. And her innings on television has been successful as well thanks to serials like Thoda Hai Thode ki Zaroorat Hai, Suhana Safar and Banegi Apni Baat. When asked how the transition from ads to telly to films was, she says: "I'm not a model as such - I'm an actress who is into modelling too," she smiles, sitting pretty in a greenish blue hipster teamed with a black halter neck. "Experience gives you knowledge and you evolve. I'm not here to compete with anyone. I just want to do my work, and learn from everyone."

"Though I have a lot of support from my family, my mother who is a disciplinarian wanted me to complete my studies before taking up acting. My mom's guidance was important for me because an actress can go astray when let on her own," she adds.

About projects in the pipeline, Masumi says, "I'm doing four films currently — 1:16 by Madhu Ambat, Later Heaven, a European film, Padmasri Lalu Prasad Yadav by Mahesh Manjrekar and Miya Maqbool where I have a guest appearance. Since the movie is studded with stars of the calibre of Tabu, Irfan Khan, Pankaj Kapoor and Naseeruddin Shah, I couldn't refuse the offer. I'll do at least one item number, to see how it is," says the actress, who plays a bratty girl in Chupke Se, tongue in cheek. "I strongly believe that the way you carry yourself matters in the industry. Whether I'm famous or not is irrelevant as long as people see and appreciate my work," says Masumi whose "experience in theatre - Marathi, Hindi and English - helped a lot. I wanted Chupke Se to be my debut film because my sister is the director and it makes it that much more memorable and special," says Masumi.

SHANTI NANISETTI

Hoping for the best

ZULFIKAR, MASUMI, Raman Lamba and Shona Urvashi have one thing in common. All four of them made their debut with Chupke Se, the first three as actors and the last as the director.

A PLA Entertainment Pvt. Ltd. production, Chupke Se promises to be a feel-good romantic comedy revolving around the Timgires, the Aryas, the Kochchars and Qasim Khan Qayamat. Going by the track record of the production house, which made films like Jalwa, Hero Hiralal, Chashme Baddur and Khatta Meetha, hopes are high on this sweet love story.

"We are all hopeful and keeping our fingers crossed till September 12 when the movie is scheduled to hit the screen," says debutant director Shona Urvashi. "I took about a year to script the film, and more time to shoot it. And, the end product turned out quite well," she says.

"It was certainly difficult to script and direct the film. Plus, I was expecting my first child then. Though I'm not tired of writing, which is my hobby, the shooting part was a bit tedious. However, the excitement of filmmaking saw me through - despite those tiring and frustrating long hours," she says. "It is a clean film, without violence and vulgarity, targeted at everybody - a film which the entire family can sit together and watch,"she adds.

It is some kind of a family production with my sister and husband in the cast," reveals Shona. "We are planning another movie after this: a sequel to Jalwa titled Jalwe ka Jalwa.

But it is still in the planning stages. I've also written two other scripts. But, I'll be able to finalise which film to take up next perhaps only after the release of my debut film," says the director.

SHANTI NANISETTI

Thursday, December 04, 2008

Memories of Mumbai...

Surajyam avaleni swarajyam endukani
Sukhaana manaleni vikaasam endukani...

Paatha raathi guhalu paala raati gruhalaina
adavi neethi maarinda enni yugalaina
veta ade vetu ade naati kathe antha
nattaduvulu nadi veedhiki nadichoste vinta?

These words of wisdom by Telugu lyricist Sirivennela Sitarama Sastry kept coming to my mind as I sat glued to the television, horrified, watching live updates of 'Breaking News: Mumbai in terror'. I'm not from Mumbai. And, I had never been to Mumbai, except for the one time I was forced to go, just after my marriage on our way to Goa for honeymoon, when Mumbai was still Bombay.

I kind of hated the city, its crowd, its railway stations, the local trains, the rush, everything. I hated it so much that we had to cut short our trip and leave for Goa that very night. But I remember a few sights, and a few memories that keep coming back. Cafe Leopold is one such memory.

My husband worked in Bombay for 2 years before moving to Hyderabad for good. Naturally he was very proud of the city, its crowd, the vada-pav, and everything else. After a light breakfast at my aunt's place, my enthusiastic husband was all set to take me out and show me where he worked, lived, his favorite places, and the world's favorite places too.

So there we were, young and newly married, standing in front of the Gateway of India, with our backs to the sea and resting on the parapet wall, watching in awe the world-renowned Taj Mahal Palace hotel. And I remember my husband saying, ‘If I had a little more money, I would have loved to take you to the Taj at least for a cup of coffee.’ Ten years ago, when we just started out a new life, a coffee at the Taj seemed like a rich man's cup of tea. Indeed it was!

But long before standing in front of the Taj admiring its beauty, intricate work on its walls, the colors, the very splendour and grandeur of that magnificent building, I've heard many chants and praises of Bombay - from various sources!!! Right from my first cousins who used to behave like they couldn't speak or understand a word of Telugu to friends I met later in life who studied or worked in Bombay, everyone had a tale to tell about the mysterious city.

After watching the Taj for a while, we went to the lane next to the hotel Colaba Causeway, to Cafe Leopold. Neither too expensive, nor any cheaper than the other star places in the city, with a no-frills-attached-no-nonsense-tolerated feel about it, Leopold cafe turned out to be the best experience I had as a newly wed. I can still remember the taste of the Alu Paratha I had with dahi and pickle at Leopold. Every time I recollect the taste, my mouth waters and I feel like licking my fingers.

That was my first experience of Bombay, and of Leopold. Unfortunately, it remained the only experience as of today. I never went to Bombay again. And I kept telling myself, and everybody who cared to listen, how much I hated Bombay and how much I loved Cafe Leopold. At times, when my hormones are particularly high, I kept thinking maybe we should just take out our car, go on a wild road drive, eat Alu Paratha at Leopold and come back. It never materialized though! Today, do I want to still go back to Mumbai and eat at the blood-stained eatery? I don't know. Yes, and no maybe. A strange dilemma.

Ten years ago, when I was 24, with hopes, dreams and arrogance filling my thoughts, I remember thinking I've nothing to offer to Bombay, no feelings whatsoever, and the city had nothing to offer to me too.

The city seemed so foreign. So distant. It was almost like it’s in a different country. And my dislike for Mumbai probably stemmed from there. Maybe I wanted to belong. As a child, I wanted to be part of Bombay, wear mini skirts, jeans, and speak in English.

And now, I don't know where that hatred has gone when my eyes are watering continuously as news channels vie with each other to show gruesome images of the injured, the dead, the victimised.

I've just learnt that two of the Hyderabadis who lost their lives are people I know. Chef Vijay Bhanja was with one of the Taj properties in Hyderabad and used to write a food column for The Hindu supplement, Metroplus. Those were my days as a journalist. I remember meeting and talking to him during food festivals, or calling him up to find out when he’ll send in his article. He was a nice man, very courteous, and ever-smiling. He didn't deserve such a fate. He didn't deserve to die young.

The other Hyderabadi is late Mr. Lakshmi Narayana Goyal. I've never met him nor spoken to him. But I know his youngest daughter. She works with me. And comes in the same cab with me. Quite a reserved soft-spoken girl, she shares her name with my daughter. I don't know how to react when I meet her first time after the tragedy hit their family. Do I just say I'm sorry about your loss and look away, or do I just behave like I have no idea about the incident? She's not so close that I can hug and express my concern, and not too far to ignore.

Small things keep happening in big cities? No Mr. Patil! Thank you! I know one thing for sure. This one incident was enough to make my heart melt and grieve for a city I always thought I hated. And personally I don’t want one such tragedy to hit Bombay, or India.

Tuesday, January 23, 2007

Domestic dogma

If it was not for his `Drishti' (vision), Goverdhan Egumamidi would have been like any other law student from Siddipet — an easy-going, movie-crazy, jean-clad youngster. But his vision for the future has changed the course of his present. Despite the degree and over two years of practice, he gave up law for the love of films. And the commitment he felt towards the society. Drishti is, hence, his contribution towards that social commitment.

A true-to-life film on, and for, the domestic workers, it has a take on various issues plaguing society. The film is a "docu-fiction", to quote the filmmaker, which captures one day in the life of a maidservant, Rangamma (played by Manga Reddy) in this case.

The protagonist is named after the woman who inspired Goverdhan to make the film by sharing her views, experiences and opinions on society. "Amma's (as I used to call Rangamma) soliloquies, her observations and thoughts during my seven-year-long association with her made me think, re-think and do something for, and about, maids without whom we cannot do in our day-to-day routine," says Goverdhan who dedicated the film to his 55-year-old source of inspiration.

Shocking though they may seem at the outset, the issues discussed in the film are the very vices society is constantly waging a war against — alcoholism, molestation, child sexual abuse, poverty, ill treatment of fellow human beings, apathy towards the elderly, and gossiping wily neighbours, among others.

"I saw society from Rangamma's point of view," vouches the filmmaker who screened the film for a handful of domestic workers on May Day at Ravindra Bharati.

Made on a shoestring budget, in a digital format, the film uses different kinds of lighting, and colours, to suit the mood of the people that particular frame focuses on. Visually appealing, the movie talks about the problems faced by maidservants. "At least 75 per cent of it got documented because of my interaction with about 700-800 of them, besides a few NGOs like the Progressive Organisation for Women (headed by Sandhya) that endeavour for their betterment," he says.

"I put in a lot of effort while making the film. And, I want it to reach the people I meant it for," he adds, thanking the few organisations that have agreed to take his film to the masses.

"This is like an art film with commercial values. It was just an expression of what I have been feeling for the past 10 years," says the filmmaker who is an avid fan of Bapu, Vamshi, and Roman Polanski, besides the legendary Guru Dutt whose influence, he feels, can be felt in his film.

"I tried not to make it boring, while telling them exactly what I have on my mind, by concentrating on the dialogue right from the scripting stage," says Goverdhan who wants to "become a filmmaker at the national level." Here's hoping the efforts of this sincere filmmaker pay off.

SHANTI NANISETTI

Wednesday, January 17, 2007

In the wings

Gopika is just like her character in her Telugu debut movie Naa Autograph: unassuming, down-to-earth - whether she is adjusting her locks or the pallu for the next shot, (a bicycle ride with hero Sharwanand) or asking the make-up man to re-do her hair.

Her debut movie didn't do too well. Nor did her other two films - Letha Manasulu and Yuvasena. But still, she became a sought-after actor in south Indian cinema. The bubbly girl is currently shooting for a Telugu film by Usha Kiron Movies. Despite being busy in Malayalam and Tamil films - that explains the gap in Telugu films - she couldn't resist the plum offer by a "good banner involving very good technicians."

"I feel elated about this offer worth the gap. I play an investigative journalist in this heroine-oriented film and the subject is good," says the pretty girl. The stone-studded choker-and-earrings affair seems heavy on this petite girl when contrasted with her flowing costume.

Recollecting her debut film, Gopika says, "I acted in the original Tamil version and Gopal Reddy sir happened to like my performance. So, he chose me for the Telugu version too. Portraying the role of a Malayali girl was quite natural - it was just like being myself. The difficult part was when I had to speak some dialogues in Telugu in the remade version since I wasn't familiar with the language."

Having acted in Malayalam, Telugu, and Tamil films, Gopika feels that "except for the fact that the Telugu industry is a lot more professional, there are no major differences in the three major south Indian language films. However, Malayalam cinema has become more glamorous and commercial-oriented now," says the smart actor who still watches films with the same thrill of her childhood days.

Whenever she is shooting outside Kerala, she tries to "cope up with differences in language, food and climate." Comparing Hyderabad with Chennai, she says the former is "neat, less congestion and pollution, plus smooth traffic. But when compared to my hometown Thrissur , the traffic is quite heavy."

Just a glimpse of her mother is enough to make one understand the origins of her delicate beauty. A doting daughter, Gopika never leaves her mother's hand while talking fondly about homemade fish curry, avial and pickles, or the Hyderabadi biryani she enjoys at Green Park or Paradise, or about indulging her sweet tooth with gulab jamoon and ice creams... . With a broad smile that spreads to her attractive eyes, she says she loves vegetable fried rice while insisting "coconut oil is a must for me, but here they cook everything in sunflower oil." Now we know the secret behind her beauty!

SHANTI NANISETTI

The child-woman's speak

Blithesome spirit is lost,
Only memories adorn,
My wandering soul,
A sweet little girl, why have I grown?
Time quickly fled by,
Buds no longer smile,
The flowers bloom wild,
But at heart, I'm still a child.

This is the voice of a child-woman who finds "Harry Potter" and "The Lord of the Rings" too far from reality" and wants "to live within the boundaries of life and realism". Meet Nameera Baig, of Std. XII, St. George's Grammar School, who has bagged many prizes in debate, essay writing and elocution in intra-and inter-school competitions since she was seven years old.

Nameera's achievements include a "Super Kid" Ugadi Puraskar, and the `Bal Ratna Gifted Child' award for Literature by the Government of Andhra Pradesh, Department of Education. Now, the 16-year-old is the proud recipient of `Balashree Award' for Creative Writing recently announced by the Government of India, New Delhi, to be given away by the President shortly.

"My grandfather Amir Ahmed Khusrou, eminent Urdu poet and winner of Sahitya Akademi award, was my inspiration.," she says. Nameera plans to get her poems published in three different anthologies. While the English anthologies are titled "The Ocean of Thoughts" and "Desideratum" with 50 poems in each collection, 35 of her Hindi poems are combined to give "Aakanksha".

She enjoys reading Charles Dickens and the Iliad and the Odyssey are her favourite books. She loves to watch films like "Ben-Hur", "The Ten Commandments" and "Gone With the Wind". " Her ambition is to become a virologist. When asked why most of her poems end on a pessimistic note, Nameera says "No, I'm optimistic. But so much is happening around us that it cannot be ignored. I portray these deplorable things and also certain human emotions in my poems. Though I write on nature too, I feel satisfied when I pen my thoughts on human relationships, emotions and despair as I experience a few myself," she says.

SHANTI NANISETTI

Monday, January 15, 2007

The good doctor

The two-storeyed house in a bylane near Gandhi Hospital in Padmarao Nagar has an old world charm about it. Inside, patients wait for the tall, balding doctor who lives upstairs.

In a world of plate glass, Swiss steel corporate hospitals where heart surgery costs a few lakhs, the doctor in this homely hospital has performed more than 10,000 surgeries for less than Rs. 10,000.

Meet Dr. S. Uday Shankar, the recent winner of `Bharatiya Chikitsak Ratan', an award recognising individual excellence in medicine.

A true reflection of his unassuming personality, his small, non-intimidating, hassle-free Maruti Nursing Home makes his patients feel almost like home. "I don't want my patients to sell their property to get themselves cured," he says firmly, adding, "I'm not here to decide whether my patients live or not. I just do my best by encouraging them to have a wish to live, and leave the rest to them. I aim to keep the organ intact for a longer time, as I believe that prevention is greater, not just better, than cure."

A champion of the poor, he feels that not many can afford expensive diagnosis, and believes that the cost of the treatment can be drastically reduced if one can "manage things at home with a little

help from a trained expert within the first 24 to 48 hours which are crucial in the case of a heart attack. Total immobilisation of the patient is the key to tide over the crisis," he says.

"Little things like keeping the ICCU room, oxygen cylinder, and life-saving drugs within a reachable distance from the entrance of the hospital go a long way in saving a patient's life," is what he believes.

Advocating the concept of multi-functionality of doctors rather than a single specialty, he says, "Today, experts are making this mistake of not looking at the patient as a whole. By treating just one diseased organ, they are ignoring its negative impact on the rest of the body."

Backed by degrees in cardiology, radiology, general medicine and surgery, nephrology and rheumatology, he carries on his mission zealously. His current passion, an overnight decision, is to take inexpensive medicare to the rural poor who are suffering from flourosis.

Patients in places like Kamareddy, Karimnagar, Nizamabad, Vijayawada, and Chouttuppal with its highest rate of 90 per cent incidence, eagerly await his visit every week.

It is not that he never dreamt of big money and bigger cities. As a child, he wanted to become a doctor, go abroad and earn a lot. And he did go to the U.S.A. where his parents and siblings have settled, but returned within three years with an almost feverish passion.

"Perhaps, India's gravity is greater than that of the U.S.A.," he chuckles.

Despite dedicating himself to the service of the poor, he feels what he is doing is nothing out-of-the-ordinary. "While some give education, and some money, I give health to my patients," he says.

Perhaps, this down-to-earth attitude is the key to his success.

SHANTI NANISETTI

Thursday, January 11, 2007

Music is in his veins

DRAWING INSPIRATION from his mother who used to sing Ramadas and Thyagaraja kritulu, etc, in her own fashion, Nookala Chinna Satyanarayana decided to make classical music his career. Having donned the role of child Krishna on the stage at ten, Nookala came in contact with what he calls `stage music', an influence of Hindustani music from Pune on the music scene in Andhra Pradesh.

A brilliant student, he was deeply influenced by the concert of the granddaughter of Dwaram Venkataswamy Naidu.

"We hail from Palakollu in West Godavari and since nobody was available to train me in music there, I wanted to go to Vijayawada or Vizianagaram for training. During one Sriramanavami celebration, Akkajirao, a veena player, gave a concert in our village. I decided to make him my guru, got hold of his address and set off to Vijayawada with just one rupee on me. I reached the house of Mangalampalli Pattabhiramayya, father of Mangalampalli Balamuralikrishna, to pursue music. I depended on `Vaaralu' for food," he reminisces.

"It took me four years to learn about 70 varnas (the number has now come to a maximum of 20). I learnt music for over 15 years from different maestros. I learnt varnas and kritis from other musicians too. In contrast, it takes about three-and-a-half years for the certificate course today. So, the students now do not get to learn anything perfectly or in detail. And, the quality suffers," he says.

"Attaining swaragnanam should be every student's aim - i.e. to identify the different swaras with the notes. If one goes systematically, he will be able to learn it. If the students apply this knowledge in studies too, they will certainly shine, as knowledge of music helps one identify and remember other things well," he says.

With a repertoire spanning 60 years to his credit, Nookala started giving performances after two years of learning. He learnt violin too under the Dwaram family and later Dr. Pinakapani, by mere observation of the finger movement at the concerts of violin maestros. He worked as teacher, lecturer, professor and principal in different music colleges in the State. He was a top-class artiste on the AIR and the Doordarshan. He conducted workshops, lecture demonstrations and classes in universities abroad. He was the recipient of the prestigious `Mahamahopadhaya' award by Akhila Bharata Gandharva Mahavidyalaya Mandal in Delhi.

Nookala was all praise for his disciples. "They possess qualities like perseverance and involvement - essential for learning music. Some are more talented than I. Practice, dedication, concentration - all these are necessary to excel in music. Unfortunately, there are many illiterate musicians around now," he says.

On the standard of music colleges today, "We are only elevating the general standard of understanding music by increasing the number of listeners. Just like every engineering college cannot produce a Visweswarayya, all music colleges cannot bring out a Deekshitar, a Syamasastry or a Thyagaraja," he says.

"Dedication, brilliance, patience - today's students have it all. But, they are all job-oriented and want to go abroad to earn well. And, `if you have a good voice, try your luck in films, why waste your time and energy in classical music?' seems to be the attitude. I can understand if students cannot spare enough time for music, or give it importance over academics, in today's racy world. Even if he does, where is the guarantee that he can get a job or become a frontline musician, affording comfortable living," questions Nookala.

On the western and other influences on Indian music, Nookala says, "It is good to some extent but may prove fatal beyond a point. Our music was always influenced by light, folk and stage music in the form of Yenki paatalu, etc. Classical music won't suit this genre. So, the Carnatic strain came very late to Andhra. People like Susarla Dakshina Murty and Rajalu Venkata Ramaiah strived to promote classical music here. Some musicians adopted the gurukula style of teaching. But, even to enjoy Carnatic music, one needs cultivation. Popular playback singers speak as if they do not like Carnatic music. All this has a negative influence."

On the music appreciation/ criticism scene here: "the critic has to understand the music in order to appreciate or criticise it. In comparison with the critics in Tamil Nadu, the critics in Andhra Pradesh are certainly lagging behind. The reviews are not up to the mark. Some critics listen to just three/ four kritis and base their opinion on that. There are others who do not attend the concert and call up later to find out what we sang during the recital," says Nookala.

"However, there is a renaissance in classical music now as the awareness is on the rise. Youngsters too are showing interest - I have about 40, 50 students at present. If this trend continues, then the music scene in Andhra is going to be good in future," he says, before signing off on a happy note.

Nookala has also written books like Ragalakshana Sangraham about 250 Carnatic ragas, 70-80 Hindustani ragas and 40-50 English scales, A Monograph on Pancharatnas - a commentary on music, syllabus (till varnas) for music colleges in Telugu and English, and a book on the compositions by Deekshitar. His latest book titled Thyagaraja Saraswata Sarvaswam was inaugurated recently.

SHANTI NANISETTI

Wednesday, January 10, 2007

In tune with the times

IN THE 1960s, when legendary Bollywood singer Mohd. Rafi crooned "Ramaiah vastavayya" as the refrain for a Hindi song, the Telugus said "Yeh dil maange more". So, he rendered a song for them — "Naa madi ninnu pilichindi gaanamai venugaanamai... (Aaradhana)". The impact was simply great. Nobody cared for the lyrics. Nor the accent. And then, he sang "Yentha Varu Kani Vedantulaina Kani (Bhale Thammudu - which is a take on the 'Baar Baar Dekho' song) followed by "Haseena O Haseena" (a duet with P. Susheela), and "Taralentaga Meriseno Chanduruni Kosam (both from Akbar Salim Anarkali)" — that was it.

Fast forward to the current era: The Telugu industry is full of Bollywood singers today. Udit Narayan, Kumar Sanu, Hariharan and K.K. — name the singer and you can hear him sing in your mother tongue . "Signing Bollywood singers is considered fashionable now. What was started by A.R. Rahman for the sake of variety, has become a craze today. They may not get the words right, but their voices are good," says Srilekha, composer.

While some feel there is nothing wrong in non-Telugus singing Telugu songs since music has no language barriers, there are others like composer-singer R.P. Patnaik who insist on Telugu singers. Why? "Because I want Telugu to be spoken like Telugu," he says. "Usually, when a big-budget movie is being made, the producers feel they can get the best talent by paying more. So, the attitude is - those who charge more should be signed," elaborates R.P. hopeful that "the trend is definitely going to change." But, is there a dearth of talent in the industry? "It is not a question of talent," insists producer D. Ramanaidu. "Heroes want change. And successful names do matter. We may find many talented singers in Andhra itself. But who has the time or patience to go on such talent-hunts," he says.

Earlier, the trend was to have one singer singing all the songs in a film for the hero. Another singer would render the song for a character artiste. A little later, the same singer, in this case S.P. Balu, would modulate his voice to suit each hero/character in the film. "But now, the trend is to have many Bollywood singers in one film," says Ramanaidu. Is the trend here to stay, then? While Srilekha maintains that nothing can be predicted in the industry, director-composer S.V. Krishna Reddy believes "the trends in the industry go by the audiences' tastes. If the album has five, six different singers, the cassettes move fast. The audience too want variety. Some people enjoy listening to unintelligible songs."

"When I was young, this beautiful actress called B. Saroja Devi used to speak Telugu in an odd fashion as she was not familiar with the language. That was, in fact, a major attraction of her films in those days. Similarly, though Balu's voice is far superior to most Bollywood singers, you cannot dismiss Udit Narayan either. His voice is definitely not repulsive. When the change is positive, why not take it?" questions producer Allu Aravind.

What about those who pen beautiful lyrics for Telugu films? How do they feel when non-Telugu singers write the lyrics in Hindi/ English and mispronounce the words, taking the meaning and focus away from the language?

"Frankly speaking, very rarely does a lyricist get a chance to write poetic verse, rich in content. And, when we pen something with so much effort, and neither the same feeling is communicated nor the mood reflected in the end product, we feel a tinge of pain. Guess it is all part of the game," says lyricist Kulashekar. "Sometimes, even mistakes become trends - like the Rama chilakamma song in Choodalani Vundi. Originally Rammaa chilakamma, the song attained a different meaning, as the singer was unable to get the stress right," he laughs. So much for their effort. Whether the trend is going to continue or is just a passing phase, let's reap the benefits while we are at it. Just tune in.

SHANTI NANISETTI

Tuesday, January 02, 2007

City of pearls or diamonds?

EVERY MORNING, about six years ago, Ahmed used to pick up children from Road No. 5, Banjara Hills, to be dropped at Hyderabad Public School, Begumpet, in his auto-rickshaw. As he crossed the Panjagutta-Somajiguda stretch, he would watch those good old jewellery shops which dealt in pearl jewellery.

Hyderabad was the `City of pearls' then. Now, the same stretch makes one wonder if the city is still synonymous with pearls alone.

Down memory lane

A walk down the road takes you to a different world - the world of diamonds, with the burgeoning showrooms trading in diamond jewellery opening up new vistas and choices for traditional Hyderabadis. About 400 years ago, a few kilometres ahead of the Panjagutta circle, was Golconda — where the Mountain of Light (Kohinoor diamond) and Hope Diamond were sold. All buyers would go back to their respective towns, satisfied.

But today, the buyers are Hyderabadis who are here to stay and the sellers are from different parts of the country. However, "people from the Krishna and the Godavari belt still contribute the maximum to the trade because of their solid wealth," says V.R.Gunashekar of Kirtilals jewellery showroom. And one aspect the experienced store manager noticed is "the NRI movement from the State, and the city in particular, is the highest in the country. They are the ones who invest in gold and diamond jewellery to be given away as gifts. "

Fast-growing market

That Hyderabad is a growing market for diamonds is an accepted fact today. Many outsiders who have made forays into the Hyderabadi jewellery market vouch for the fact. "As for the sale of diamond jewellery, our branch has consistently beaten the whole of the North put together for almost 20 days in succession. That includes Mumbai and New Delhi too," says an elated Jayant Biswas, manager, Tanishq at Punjagutta. Today, they have regular customers who realise the value of diamonds. "Our customers understood that nothing can destroy a diamond and so the ratio of plain gold versus diamond studded jewellery has touched the 50:50 mark in the store," he adds.

Almost all the jewellers agree that besides quality, the four `C's — cut, colour, clarity and carat — are valid points to be understood before buying diamond jewellery. And, the vital players in this trade believe in educating the customer about this precious stone.

Keep it light

Earlier, people used to hesitate to buy the invaluable gem because of certain superstitions but now, the well-informed customer knows what to believe. Though lightweight jewellery is the order of the day — picked up by youngsters and working women — there are those who request for custom-made studded jewellery a la the beautiful handcrafted pieces owned by the Nizams once.

The purchasing power of people has gone up by a few notches which makes diamonds that much more alluring. The fact of the matter is that "there are youngsters who purchase pendants, finger rings and earrings to be given away as gifts to their friends," says Bhimesh at Tribhuvandas Bhimji Zaveri showroom. A fact reiterated by Dev Malhotra, store manager, Lifestyle, Begumpet: "Though I cannot call it impulse buying, there are specific gifting seasons like Valentine's Day and Friendship Day when youngsters buy trinkets in the range of Rs. 3,000 to Rs. 5,000."

Who are the buyers?

But, who exactly is buying the jewellery? Is it just the newly rich crowd from the upscale localities of Hyderabad? "Not exactly. The starting range of our jewellery is Rs. 2,000-Rs. 2,500 which makes it affordable to even the middle classes. Earlier, people would go to their traditional jeweller with diamonds (bought on their trip abroad) and get it custom-made. The modern consumer has different tastes," says Biju John of InterGold, Somajiguda, who foresees about 200-250 per cent rise in the sales in the next few years.

Price wise, though the sparkling cut stone still runs into some lakhs, no doubt it has become affordable to many (starts at Rs. 1,000 for pendants). So what if De Beers invested Rs. 400 crores in Boom to market their diamonds, we can invest in our own small way. And while the Hyderabadis debate whether the city should be called `City of pearls' or rechristened `City of diamonds', let's take the big decision, now.

SHANTI NANISETTI

The 60s' beauty queen

AT 16, she did her first modelling show. A brief pause later, she was chosen as the Cover Girl for Femina. And then came the Miss India contest - in 1964. Meher Castelino won the title in those `fashion-and-modelling-are-taboo' days.

"At that time, Miss India contest was not a open beauty pageant. We had to send our picture to the organisers directly. That year, out of the 500 contestants, 10 were short-listed and after an exhaustive interview on different topics, and a show where we had to walk the ramp wearing a sari, an Indian gown and a swimsuit, I was declared a winner," reminisces Meher.

After winning the title, Meher's first show was for Hakoba in Kolkata. Then, assignments for Calico and Tata Textiles followed. After a 13-year modelling career, Meher worked as a fashion designer for an export company. With marriage, and two children, her career slowly came to a halt and she was on the lookout for a part-time job. Her interest in fashion and writing found her the job of the fashion editor for Gentlemen's Fashion Quarterly.

Commenting on life after the Miss India contest, she says, "Life was pretty quiet and private. We were never bombarded with questions relating to our personal life. Journalists too concentrated on our professional life - like how to keep fit and future assignments, etc. The only change was - being a model, I travelled a lot."

"We were paid mostly in kind (like clothes and jewellery that we campaigned for) or Rs. 50 per show then. Money was, hence, never a question. We all worked because we loved the profession," she adds.

Meher's creations:



So, hasn't the contest changed her life much? "It has to some extent. It gave me a lot of confidence, taught me how to talk, look and behave in public, and gave an instant energy. It is true that I had jumped ahead of others and became famous overnight - but how you handle that fame depends on you," she says. Meher admits that each episode in her life was significant. While modelling gave her "a glamorous high" and fashion designing "a creative high", her current journalistic career assures her "complete personal satisfaction".

When asked why she did not take up acting, Meher replied , "there was a clear demarcation between modelling and films. And, becoming an actress was considered a downward move. Only after Zeenat Aman (Miss India 1970) became an actress and Juhi Chawla (Miss India 1984) became popular, the concept of crossing over has picked up. Glamorous people today are using different professions like modelling, VJing and television as stepping stones for films."

When Meher Castelino won the Miss India title and was sent to Miss U.N. and Miss Universe titles at Miami and Spain, there was nobody to guide her on the whole process of grooming, walking, talking, behaviour, photo sessions, interviews, rehearsing and the actual event.

Today, the picture has changed and contestants receive a thorough drilling in all aspects before the pageant. "But, the concept behind these beauty pageants is lost now. Today we have so many `Miss this' and `Miss that', that the entire thing looks artificial ," she says about the surfeit of beauty contests. "Perhaps, it has a positive side to it too as it gives girls a lot of confidence in themselves," adds Meher.

Attired in a black fusion outfit with sequin work, Hakoba's fashion consultant who was in the city for the opening of the Hakoba store at Sindhi Colony, feels that the whole concept of fashion designing has changed now as "the customer has become smarter, and hence, is ruling the style and pricing, thereby assuring the availability of good clothes at reasonable prices".

SHANTI NANISETTI

Thursday, December 28, 2006

New Turn for Cafes

Why don't Indians play in the world cup soccer?
Because the moment they get a corner, they build a restaurant.

This might be a chauvinistic joke in East Africa, but in Hyderabad, corners have always meant Irani chai. They are called Irani café cafes, but serve only chai. And there are over 10,000 of them. And they are changing. Not just the interiors with cane chairs and marble tops making way for chrome, wood and glass. Not just the addition of Chinese finger foods to the Osmania and Chand biscuits. But the very corners where they have existed are now being threatened as the city's roads get widened.

The importance of corners can be seen where it all started: the Karvan (the first Irani restaurants were started to serve the brew to the Irani cavalrymen who were part of the Golconda kings' frontline soldiers).

It is a crossroad connecting Purana Pul to Golconda, on one corner is Sunah Hotel, in another there is Hotel Mehfil, in another corner is Faizan Café and in the other, Bharat Hotel.
At pre-dawn darkness at 5 a.m., as the young sleepy boys scratch themselves, the Sunah is nearly full of people having their first sips of the hot brew. Cross the Purana Pul and you know that parts of the old city have already seen the effects of road widening. In one corner of Murgi Chowk near the Charminar is Mohammed Ishmael's tea shop Mohammedia, started by his father some 48 years ago. Step out of the place and you can be run over by any of the zooming vehicles.

"What used to be a 150-sft place is now reduced to a 50-sft place which has translated into a loss of about 20 chairs and a decline in revenue," rues Ishmael.

To be über cool you and your partner have to order a ek chai (don't call it single) and pour half into the saucer and keep the remaining half in your cup and: shluuuurp. At Chaderghat, sitting inside Niagara, which is one of the few Irani joints that are not in corners, the man serving chai says wickedly:
"It is good if they are demolished, some of the competition will be out."
But right now the big action is happening this side of Musi.
Omega, where countless debates were brewed over the chai is now a hulk of its former self, Paradise has retreated and reinvented itself as a hep place for biryani rather than an adda for chai.

What used to be Friends Café in Somajiguda is covered in blue plastic sheets.
But prepared and living for worst case scenario is the Garden.
"The talk about bulldozers coming has been on for past seven years. Three years back we even purchased furniture and placed it in the premises that we own across the road," says the man counting the money and dispensing tokens to the waiters.
"Have you got a notice?"
"No, but the fear of bulldozers is always there," says F. Khan, summing up the welling fear among the corner landmark owners across the city as the roads get widened by the day.

But, why are all the Irani restaurants in corners? Because, according to the lore, no Hyderabadi was willing to take up the space for Vastu consideration and the band of Iranians grabbed them.
So, is this the revenge of the corner vastu?

~ Serish

To read more authentic and interesting stuff on happening Hyderabad, visit nutserish's blog.

Wednesday, December 27, 2006

Last Minute Gift Ideas

The Exact Pint

This beer beaker will give measure your pint to the T. It costs you only $6.99 at the ThinkGeek store. It is a plastic beaker (NOT GLASS) just incase you've had a pint too many. For the people on the British Isle, this may be a bit of a problem! The pint here is not in Brit measure, its the US measure; by this I mean, a pint is not 20 ounces but rather 16 ounces. All the same, Cheers!



Not your Ordinary Doormat

This rather unusual doormat is not something everyone will just walk over. I am sure the techie brain will easily decipher the WELCOME written on it in binary code. It costs about $39.99 at ThinkGeek.

For more amazing gift ideas, visit Moo's blog.

Fashion queen


A WOMAN of style and substance - that's what can be said about designer Nandita Mahtani, who was in the city recently to showcase her creations in western and fusion wear at `also' boutique, White House building, Begumpet (Tel: 23412047). Look at her and you would prefer to believe that she is either a model or a star-to-be. Dressed casually in military green hipsters and an off-white embroidered spaghetti top, the designer is quite in with it.

Her interest in "clothes and anything related to fashion" made Nandita source clothes for the young-and-hip crowd initially. Later, she started her own showroom, Ananya, in Bandra, Mumbai. The growing popularity of her store made her open another outlet for the Delhiites about three years ago. "In fact, my sister and myself are working together. She opened a store in London two years ago and I am sourcing out things for her. Actually, I'm also retailing my stuff in certain departmental stores abroad," says Nandita.

How did she think of Hyderabad to display her clothes? "My experience in Delhi was pretty good and so I wanted to try out a new city. Hyderabad is definitely an upcoming city - from what I heard and what I have seen in these two days - where youngsters are pretty cool with what they wear and how they carry off their clothes and accessories," she says.

So, can we expect to see her outlet, Ananya, here? "Well, let's see. It is too early to decide, even though the response till now has been good."

Though not a trained designer, the self-taught style expert loves to work on bright colours and trendy cuts. "I'm quite a `blue' person. And I like a mix of bright and subtle colours, skin tones basically - nothing gaudy but simple shades of yellow, white, crèmes and beiges," says Nandita who thinks the slant at this year's LIFW was towards western wear, at least in the last few days she got to view. "I was happy to see a couple of new designers making inroads into hi-fashion. While most designers try to stick to straight cuts, there are those who experiment with new styles and funky cuts. That's what makes LIFW what it is."

What does she specialise in? "My stuff is primarily Western and a bit of fusion. Besides the in-house brand, I also stock western wear by designers from France, the U.S.A. and the U.K. Even the Indian designers' creations are of export quality." Fusion comes into picture where the separates, embellished with embroidery, sequins and beadwork, are concerned. Her mix-n-match collection comprises mostly trousers, jeans, tops, skirts and scarfs, among others. Of course, anything designer comes with a tag - perhaps unaffordable to many but definitely quality stuff. "Original is original, after all," she says justifying the price range (Rs. 1,000 to Rs. 10,000). "Initially, I thought that Indians would not want to spend so much on western wear but I was proved wrong," she says. Elizabeth Hurley, Madonna, Beyonce Knowles and Gauri Khan are some of the loyal 'celebrity' customers of this pretty designer who is planning to open more stores overseas, including Paris.

What are her plans for future on the personal front (after the upheaval of separating from ex-hubby Sanjay Kapoor who is now married to actress Karisma Kapoor)? "I don't know what the future has in store for me. But, I'm pretty much into my work and I'm happy with the way my life is going. And, I really don't want to plan anything ahead," she says.

SHANTI NANISETTI

Tuesday, December 26, 2006

Appealing to the senses!

JEWELLERY IS not only a pointer to the lifestyle of an individual but also stands testimony to the social, political and cultural changes of a particular era. Today, the concept of wearable jewellery has pushed many big business houses to venture into this field . So, it is only natural that Eros Gems, which has been in the coloured stones business for the past 17 years, has also plunged into manufacturing trendy jewellery through its subsidiary, Eros Jewelry.

Within six months of launching in the U.S.A., the Jaipur-based company, which boasts of clients like Cartier, Tiffany and Movado, launches its jewellery in India too "because Indians have a high purchasing power and they love jewellery," says Kapil Bagga, M.D., speaking for Abhay Godha, founder chairman of Eros Gems. One more feather in Eros' cap is its tie-up with NIFT where "we tried to custom-make the jewellery as per the creations designed by the students."

Today, say amethyst, agate, opal, tanzanite (one of the most expensive semi-precious stones) and topaz, and people not only recognise the names instantly but also talk about the colour, cut and finish of each stone and what goes well as its base. "The growing awareness about coloured stones made us ensure that we sell the same high-end export quality stuff in the domestic market as well," says Bagga. "Why should we deprive Indians of good quality products when they have the ability to spend and a taste for good things in life," he adds.

Priced in the range of Rs. 20,000 to 50,000, Eros' jewellery caters to today's woman of substance in the age group of 18-40 years. "We are trying to give women things which she can wear with both traditional Indian outfits and also western outfits. The 50 designers exclusively working with us to create 200 new designs each month, lend an Indo-western/ fusion touch to the jewellery and also ensure that exclusivity in designs is maintained," says Bagga.

The company's future plans include dealer networking (wherein they are planning tie-ups with various dealers) and also shop-in-shops in lifestyle stores. After Delhi and Mumbai, Hyderabad gets the highest attention and focus, as "it is a bigger metro than Kolkata. With its inherent culture of precious jewels and pearls dating back to many centuries, Hyderabad is definitely a potential market. Besides, Hyderabadis love beaded jewellery and also colours," he says.

Universal and unique designs are the company's forte which makes its jewellery appealing to women the world over. "We have ensured that our jewellery is affordable to a large extent (to a large segment of the society) by avoiding many middlemen in the intermediary stages. And, it is Eros all the way - right from sourcing the stones from the mines to cutting and polishing, and finally crafting them into beautiful pieces," he says.

Each beautifully crafted piece of jewellery, inspired by nature, its myriad colours and themes, is aesthetically packaged in an imported wooden box and comes with a certificate, a silk cloth with exquisite embroidery. "So, what you get ultimately is quality stuff and value for money," vouches Bagga. The jewellery is likely to be available at major lifestyle stores shortly.

SHANTI NANISETTI

Friday, December 22, 2006

Carry on Kochchar


HER NEATLY done up copper-coloured, slightly longish, hair speaks volumes about her profession. The famous daughter of renowned beautician Blossom Kochchar, Samantha Kochchar entered the beauty and fashion scene when she was 11. At 13, she went abroad to study hair/ skin care and make-up. And when she was 15, Kochchar received the `youngest teacher' award having taught the same subjects she is passionate about to students abroad.

"Though I'm a brand ambassador for Sunsilk, I see to it that my workshops and lecture-demonstrations are quite general. I try to bring different trends together to give the consumers an idea about what is the latest trend and what is available in different brands," says the creative director of Pivot Point India, her mother's hair care and beauty institute.

Talking about the new trends in hairstyle, she says, "Earlier, crossover collection (male touches in women's hairstyle) was in. In the case of men, it was vice-versa. But today, `natural' look and long hair are sailing strong. We are also focussing on the `bulk' feel — which can be arrived at by building up layers on top and creating streaks by dividing the hair into different sections — to those who have straight and scanty hair."

Kochchar takes care that all the hairstyles, colouring/highlighting aspects and make-up techniques are Indianised. About what is in this season, she says, "While in the fashion circles, the frizzy look is in, for everyday wear, straight texture with a `wave' feel is good enough. Similarly, layers are emphasised now and tapered hugging at the nape can also be tried."

As for colouring, block (or asymmetrical) colouring with a lot of layers in the front and back, orbit colouring - going around the area which needs to be emphasised, and multiple colouring - where the basic colour is kept light and two, three shades are built up in layers, are considered fashionable. The newest in styling is to retain the natural colour and add some funky element to it. Like applying colour on the roots alone and blending it into the natural black of the hair for a different tinge, for instance. Or one could go for hair extensions/ attachments (false hair which can be added and removed as per requirements). The colours of the season include gold, ash, cinnamon, lilac, browns (caramel and coffee shades especially), copper and purple.

Beauty is skin deep. One has to be well from within to have healthy, shiny hair, believes the hair expert. "If you go on crash diets, forget about your hair, it surely is going to fall. Women who are on contraceptives, young mothers post-partum, and recuperating patients have to be extra careful about their hair," she says. "Use the right styling products to give your hair that boost and bounce. One can use serums, frizzy control conditioners and spray wax to maintain it well," she adds.

Is Hyderabad aware of new trends and styles? "Though women here are receptive to new make-up and hairstyles, colouring is still a taboo. Hyderabadis love long hair and are hesitant to experiment. Beauticians too are making extra effort to update themselves and educate the customer," says the hair expert .


* * *
Time out

CAUGHT IN her busy schedules, Samantha Kochchar would be really glad if she could take out time for:

* My six-and-a-half year old son.

* Read - both related to my field as well as other kinds.

* Paint - using watercolours as the medium.

* Exercise (which I try to do as and when I can as it is a great de-stresser)

* Getting to know more about the latest in my field.

SHANTI NANISETTI

Wednesday, December 20, 2006

Invasion of the body art



KALIYON KA chaman jab banta hain... the song addresses you as you jostle your way up to the dance floor. The pulsating music makes it difficult to hear what your friend is trying to tell you, hysterically pointing at something glittering. And the cannot-miss-your-eye shimmer makes you really curious.

As psychedelic lights hit you and the shiny disco ball highlights your shimmering belt, you finally get to see what the girl in red spaghetti is wearing... Something glittering around her navel. Amid arguments of what it could be, you realise it is a glue-on, something like a bindi, that could be stuck on to suit one's fancy.

What you get here is a peek at a way of life, a culture and a style statement. Look around, and you will notice that the girl in red is not the sole soul wearing these once unheard of adornments to highlight largely ignored body parts. Her friend in black jeans and tank top has two bichoo (scorpions) tattoos around her waist. The third girl turns around, and you notice her eyebrows are strangely shimmering. Certainly part of the upwardly mobile crowd, the trio sport the latest trends in fashion accessories with a `devil may care' attitude to match.

And there are hordes of others (both girls and guys) — awaiting your attention — who are flaunting their arms, waist, lower neck, collarbone, lower back or navel with accessories like tattoos, stick-ons or junk jewellery.

"Bracelets, thread-based bead chains and ethnic-looking stuff is in and moves fast with teenagers, vouches Pradeep Pillai of Shoppers' Stop. "The low-segment jewellery and funky items are making inroads into teen fashion. What was once considered to be Adivasi stuff and hence unfashionable, has made a dramatic comeback now," he says.

Fashion accessories are not just about "navel highlighters". It incorporates a whole range of things that are fast catching up particularly in discs, pubs and college parties. At Lifestyle, Begumpet, one can check out the mind-boggling range of products available under the `teen accessories' category.

Tikkas, earrings, ear/navel-highlighters, arm bands, waistbands, tattoos - all stick-ons - and what have you. "There are also transparent bra-straps which go well with sleeveless/ spaghetti tops. These move pretty fast with teenagers," says Virginia, who looks after the junk jewellery section at Lifestyle. "Masks and dragons find a place in youngsters' accessories in the form of chains and bracelets," adds Ajit, her colleague.



"Oh! I enjoy making up myself in junk jewellery and stick-ons," says 18-year-old Shamira, a B.Sc. student. And where do teenagers find the time to dress up with all those practicals and lessons taking up almost an entire day?

"Never mind, we get to meet up at some place, party or get-together. Then of course, we have occasions like birthday bashes, college dos and discs, besides Rose Day, Friendship Day and Valentine's Day," says Shayantana, giggling.

And, how would they accessorise themselves? "The three Js - jeans, junk and jewellery - make an ideal combination when coupled with stick-ons. And you get separate things for each part - eyebrows, ears, forehead and arms," says Padma, an intermediate student. Sometimes, the glue-ons come with an adhesive, which makes it last a little longer.

Asif and Anwar, who own a bangle store in Abids, have to place fresh orders for accessories, almost every week. "Our stock gets over within a week and some girls come back requesting for the same piece, and we find it little difficult to get as the stuff is sourced mainly from Mumbai and Kolkata," they say.

Whatever be the problems of shopkeepers in trying to supply what is in demand most, youngsters do not really give a second thought about what they are sporting as long as they are `in' with it, without price (though starts at Rs. 65 each) and what-will-others-think concepts coming in the way. Now, what are you waiting for?

Tuesday, December 19, 2006

Packaging a lifestyle

Apartment culture is the base. And middle-class people are the target. This holds true as far as the furniture scene in the city goes.

Be it ready-and-easy-to-assemble beds, sofas or tables, imported furniture comes in attractive packages and price ranges.

From Malaysia, Thailand and China to Sri Lanka, U.S.A. and France, the furniture travels thousands of miles to take different shapes and sizes to suit Indian apartments and budget.

Though teak and rosewood are all-time favourites and considered classy, they are slowly giving way to red oak, European birch, Burma teak and cedar, besides metal, steel and wood combined with glass.

With the intention of making the middle-class people (who constitute the majority of the consumers) feel special, furniture showrooms have come up with different schemes and packages.

These make sure that a common man's specific needs with regard to each part of his apartment are taken care of.

The `Manhattan Apartment Package' offered by Usha Lexus and `Deck-up Your Home' package by Bantia furniture are an attempt to woo customers with budgetary limitations and precise needs.

So, people can buy about 10 to 15 pieces of furniture at one go (in the form of apartment packages) within a budget of Rs. 50,000.

"Keeping in tune with the changing needs of middle-class families, we give specific instructions to our dealers with a two-bedroom flat in mind. We also ensure that the pricing is reasonable, at the same time does not compromise on the quality," says Deepak Agarwal of Lepakshi Furniture

"Actually, customers have a wide choice now though mass production moves fast. However, everyone wants to have a look at the entire range — both heavy/ antique-looking and lightweight — before deciding on what to buy," says Agarwal.

All that a newly wed middle class couple looks for are a dining table with four chairs, one double-cot, two single cots, a sofa set with centre table, and a cupboard. Priyanka and Srinivas had exactly these things on mind when his job brought them to the city and they had to start life anew here.

"Coming from a joint family, I didn't know anything about furniture. Carrying heavy stuff from Ahmedabad is quite difficult. Thanks to these package deals, we have to bother only about basic amenities," say the beaming couple. "Today, the outlook of people has changed — they want a luxurious and modern look. So, it is no wonder that items like bunk beds and computer/study tables for children sell fast.""Package deals are the starting point from where people progress to choose different items based on their specific needs and tastes. Space constraints make those in the disposable income group go in for the fashionable and compact range," vouches Surinder Bantia of Bantia Furniture.

"One advantage of imported furniture is that it comes in complete knockdown condition. They are lightweight too, unlike the yesteryear teak antiques. All that the customers need to do is assemble the parts," says Prakash Gupta, a retailer for a well-known Italian furniture brand.

Standardised designs, modern touch, rich and ethnic look, good quality stuff and nice finish mark today's furniture.

That shows both sides of the coin. The dealers offer exactly what the consumers want and, perhaps, more.

The customers are a happy lot too with many things on offer — antiques, replicas, period, imported and ultra-modern furniture.

For those who do not want to stick to one style or look, there is scope for experimentation. Why hesitate?